It includes the voice and the tonality of the business. The term has been extended to mean a strategic personality for a product or company, so that "brand" now suggests the values and promises that a consumer may perceive and buy into. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner.
Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron.
The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Brand names are sometimes distinguished from generic or store brands. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. The Coca-Cola wordmark is a distinctive brand logo features used to attract the attention of people attending a sporting event, or watching it on televisionĪ brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers.
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